A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few answer why you need to protect your brand:
Notice
File Trademark Assignment in India Online registration of your mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a any such doing a search on an identical or similar mark as yours will realize that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. The third party is positioned notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social Media
Social media is the best way to resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Observe venue’s policies for more information. However, I located that this complain the social media site of those wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership within the subject designer. A trademark registration gives compelling proof of brand usage.
Brand Loyalty
Registering your mark shows a commitment to your brand and shows clients that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatting
Cybersquatters register domain names that are indifferent or in order to other parties’ trademarks or known brands with the only purpose of promoting them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register an internet site name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can continue for as long as you continue using the mark in commerce. Or even some companies that have registered trademarks that happen to be over hundred years old.
Trademark registration may end for organization, no matter. However, there a lot of compelling causes of protecting your brand as you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.